Businesses are a lot like people: they have values, personalities, and character traits. This concept inspired this ongoing passion project: #FriendBrands. To continue challenging and building my design skills, I am designing brands based on real people's personalities. 

The designs you see below are based off of a persona with the following character traits: this individual resides in El Paso, Texas, and adores her western roots; the person is a YouTuber and photographer, and loves everything that's fun and chic. 

To complement this, a colorful, desert-toned palette was used for this brand, as well as a modern whimsical main typeface with a twinge of vintage-looking illustration. 

To see other FriendBrands I've made, I invite you to check out my Instagram and TikTok.