Ink Aid is a tattoo-care brand made with natural ingredients to help heal and soothe your skin after receiving a new tattoo. Fighting against the stereotypical "unprofessionalism" of tattoos, this branding aims to play on the classic stereotypical tattoo script to create a natural and clean look. The symmetry of the packaging design also gives a clean, approachable feel to this professional product. The colors used in this palette reflect the tones of the natural ingredients within the care cream.